The Festival of Britain involved a nationwide programme events to promote the rebuilding of areas still in ruin following World War II. It also celebrated the centenary of the 1851 Great Exhibition and it was the brainchild of Gerald Barry and the Labour Deputy Leader Herbert Morrison who described it as "a tonic for the nation". It aimed to promise people a: safer, more comfortable and more enjoyable future for Britain.
In London, the Festival centerpieces were the Festival Pleasure Gardens in Battersea (which had: live displays of acrobatics, fairground and nightly firework displays) and the South Bank Exhibition, officially opened on 3rd May 1951. A new walkway beside the River Thames was built and several specially-designed buildings were constructed in a modern style in an informal layout, including:
Although the Festival was very popular with 8.5 million visitors, some people did criticise the £11 million it cost to construst at a time of meat rationing and petrol shortages.